Invention and story are the heart of Joe's work. He is a filmmaker, a consultant to lawyers, and a product designer. As a lifelong maker, his interest in problem-solving led him to create a better clear ice system – becoming Ice.Made.Clear™. He crowdfunded the product and built a direct to consumer brand. Along with his team he now works on products that offer customers inventive, high qality experiences – with ice and beyond. As a partner in storyshop films he recently directed the award-winning documentaries “Whatever Dreams They Had” (2024), and “What Will Become of Us” (2020), both airing on PBS. His body of work addresses domestic violence, human rights law, cultural survival, and sustainability – and has been seen on PBS, WORLD, Discovery, and internationally. Honors include Regional Emmys, The LA Press Club, and notable festivals. As a co-founder of TrialStory, Joe consults with lawyers to help them craft authentic persuasion rooted in a common understanding of human nature. Backed by modern neuroscience, the protocol he co-developed guides lawyers in finding the character-based trial story that creates inevitability of outcome in the courtroom. Joe spends his leisure time long-distance cycling, backpacking, travelling with his spouse Amy, and petting his dog Benjamin. Joe believes that good stories change minds.

Rebekah and Tim are artists, designers and educators. As a studio art collaborative - MyersBerg Studios, they have participated in multiple solo and group exhibitions in the US, Mexico, Sweden, South Korea, Qatar and Kuwait. Their work is included in numerous private and public collections including The National Museum of Wildlife Art in Jackson, WY, the Biedermann Museum in Germany and The Betty Woodman Collection at the University of Colorado. Berg is a Professor of Studio Art at Pitzer College.

Stephanie has long experience successfully shepherding $500k-$1m projects from inception, through development & fundraising, production, and distribution. Ayanian is a business management consultant, an educator, an award-winning film and television producer, and partner at storyshop films.